The goal of the new consortium MAGGIORE is to become the point of reference for promotional and sales activities in the Northern Piedmont tourist destination surrounding Lake Maggiore.
Federalberghi VCO, the official local accommodation association, leaded the destination international promotional strategy since 2017.

The next steps are the Consortium official registration by the Region of Piedmont, the management of a cooperation network with other Italian and international tourist areas, as well as the participation both in Interreg and pan-European EU projects.